Preferred Alternative Summary


The Preferred Alternative Summary presents the draft "Preferred Alternative" that will guide Santa Rosa’s future growth, investment, and change over the next 20+ years. The Preferred Alternative is the culmination of a nearly two-year analysis and community engagement process that included over 90 community meetings, workshops, and events. Building on the Existing Conditions Report, Briefing Book, 2050 Vision Statement, Alternatives Workbook, and the extensive community comments and ideas received to-date, the draft Preferred Alternative Diagram identifies major new growth areas (housing and jobs), transportation improvements, and other key features, supported by a series of new goals for Santa Rosa organized by topic:

  • Housing and Economic Development 
  • Efficient and Sustainable Development 
  • Resilience and Safety 
  • Equity and Community Health

Between September and October 2022, the City will hold various in-person and online activities that offer opportunities for community members to review and discuss the draft Preferred Alternative. Community comments gathered during this process will help refine the Preferred Alternative that will serve as the foundation of the updated General Plan. The Preferred Alternative Summary can be viewed and downloaded through the following links:

Every voice matters in shaping the future of Santa Rosa! Please join us for a conversation on the Preferred Alternative. If you participated in past community discussions, come to see if we got it right. If you didn’t,  you still can join the conversation. Community feedback gathered during the alternatives phase will help shape a “Preferred Alternative” that will serve as the foundation of the updated General Plan.

Click here to see how you can participate!

(comments and feedback due by October 20, 2022)