Preferred Alternative Workshop Toolkit

Toolkit Overview Videos 

 Please watch this short video that provides an overview of the draft Preferred Alternative:


 Please watch this short video about the Toolkit and Workshop process:  



The purpose of the Workshop Toolkit is to provide a guide for Community Advisory Committee Members (CAC), City staff, and volunteers to facilitate workshops and meetings with community groups, organizations, neighborhood associations, and other small groups on the topics covered during Community Discussions: Preferred Alternative (e.g., Community Event Set #3). It provides the tools necessary to inform community members on the draft Preferred Alternative and orient them to the online survey. 

Desired Outcomes

These workshops and meetings will result in more community members learning about the purpose, scope, and schedule of the General Plan Update (i.e., through a presentation and/or handout materials) and allow the community opportunities (i.e., through discussions and the online survey) to provide feedback and comments. Community comments during this process will be used to help refine the Preferred Alternative for the General Plan Update. 


Each workshop or meeting should last about one hour. This will include a brief presentation (10 minutes) provided by the facilitator (i.e., CAC member, City staff, or volunteer) followed by a group discussion and each participant filling out the online survey (about 45 minutes). It is okay if there is a rich discussion and the discussion runs a little long—the timing is flexible. The discussions should conclude with a five-minute discussion summarizing and highlighting comments from the exercise and wrap- up/next steps.

Please make sure all small workshops and meetings completed and all materials are returned to the City by October 20, 2022. Please send all collected materials to Beatriz Guerrero Auna at Physical materials may also be turned into City Hall, 100 Santa Rosa Avenue Room 3, at the front desk. This will be critical to ensure the Project Team has enough time to compile all the information and prepare a comprehensive summary of comments and feedback.

Setting Up Meetings and Workshops

The Workshop Toolkit is intended to allow flexibility in how additional workshops and meetings are conducted. We encourage facilitators to lead discussions based on connections with community groups, organizations, neighborhood associations, and other small groups. They can be run as either part of an existing agenda or as a separate stand-alone meeting. The City will need to track workshops/meetings and is also available to help with logistics and materials. Here is a summary of the steps you should take for each workshop or meeting:

Prior to the Workshop(s)

  1. Reach out to Beatriz Guerrero Auna at the City of Santa Rosa by either email or phone at or (707) 543-4323. She will help coordinate the various meetings and workshops and support
  2. Discuss with Beatriz who you are planning to meet with and when the workshop will take The City needs to track who we are reaching out to and when.
  3. Discuss with Beatriz what your needs are to complete the The City can help set up a Zoom invitation for a virtual meeting and/or provide hard copy materials for an in-person meeting.

After the Workshop(s)

  1. Reach back out to Beatriz and confirm that the meeting/workshop took place so she can update the track information. Also send Beatriz any saved Zoom chat (for digital workshops), hard copy Questionnaires (for in-person workshops), and/or questions from participants that you were not able to answer so the City can collect all materials and feedback and provide appropriate follow 

Workshop Materials 



Workshop Facilitator

English (pdf)
Español (pdf)

This Workshop Facilitation Guide is your guide to running the meeting or workshop. It includes a detailed script and talking points to mention during the workshop. There is flexibility here and you are encouraged to adjust the script as needed based on the type of audience and format. 


English (pdf)
Español (pdf)

The Overview Presentation provides background on the project and a summary of the Preferred Alternative Summary. You can show the presentation via screenshare on Zoom, present the slides, and field any questions from the group related to Santa Rosa Forward. Do not feel like you need to answer every question – it is okay to say, “I don’t know.” Just make sure you write down the question and who asked it and forward that information to Beatriz at the City.

Digital Workshops: Share your screen and show the PowerPoint version of the presentation.

In-Person Workshops: Hand out the hard copy version of the presentation to the group so they can view it while you present.

Preferred Alternative Summary

English (pdf)
Español (pdf)

The Preferred Alternative Summary will be provided by City staff in hard copy for in-person or pop-up events. English and Spanish versions of the summary are available.

Digital Workshops: The facilitator will post a link in the Zoom Chat to an online Preferred Alternative Summary that participants can download and review during the workshop.

In-Person Workshops: The facilitator will hand out hard copies of the Preferred Alternative Summary.

Online Survey

English (weblink)
Español (weblink)

The Project Team has developed an interactive online survey that allows people to interact and provide comments on the draft Preferred Alternative. The survey includes an interactive mapping component that allows people to zoom in and out, turn informational layers on and off, and search by specific address. They can add comments and ideas by either responding to questions or placing pins directly on the map. The survey includes multiple opportunities and pause points for people to engage with the materials.

Facilitator Tips

English (pdf)
Español (pdf)

This Facilitator Tips document is a quick snapshot of tips and tricks to help facilitators manage the discussion during the meeting or workshop.

Remember to follow Sonoma County and State of California social-distancing requirements for meetings and events. More information is available at: